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The SLS Brickell Hotel & Residences are officially open for business. The joint venture between sbe and Related Group made its grand debut on Thursday, November 17, with an over-the-top unveiling party. The sensorial soiree began on a “black carpet” dotted by whimsical performers and lined with folding mirrors: Characters dressed as gentle butterflies that perched themselves along the carpet while balloon dancers pranced about the crowd.
Celebrity chefs Michael Schwartz and Jose Andres, who both have food concepts onsite, posed for pictures with Related Group’s Jorge Perez before heading to the pool deck for the big party. Situated on the 9th floor, the poolside revelry included acrobats serving champagne while hanging from crystal chandeliers, cocktail-making drones courtesy of 1893 Pepsi Cola, and a performance by pop legend, Boy George. Guests could also make their way to the second-floor lobby lounge and the 52nd-floor rooftop bar and pool for a calmer but equally luxe experience.
Notable guests included Venus Williams, Emilio Estefan, sbe founder and CEO Sam Nazarian, famed designer Philippe Starck, and Arquitectonica’s Bernardo Fort-Brescia.