New Renderings Released for Brickell CityCentre
Swire Properties, the developer behind the groundbreaking Brickell CityCentre project, has just released new renderings of its audacious project that include a new logo designed by prominent international branding firm Pentagram. The South Florida Business Journal has more:
The letters for the project name are formed by circles of light and are all separate words – Brickell City Centre – which is how the project will be identified going forward. Previously, Swire had called the project Brickell CityCentre.
“I thought it was important that the diverse and rich culture of Miami was reflected in the Brickell City Centre brand,” said Paula Scher of Pentagram, in a statement. “The circles are representative of the unique neighborhoods surrounding Miami – when viewed apart, they’re very distinct, but when combined, they form the fabric of the city.”
Selected for their extensive experience working with luxury brands such as MoMa, Bloomberg LP and Saks Fifth Avenue, Pentagram’s design will be reflected in the exterior signage, directories, logo and the parking garage at the project.
“The Pentagram identity package expresses the connectivity of this destination to its many audiences and Swire’s aspiration that it become the heart of Miami,” said Megan Kelly, executive vice president of Swire Properties.
Needless to say, Swire Properties has big plans for this billion-dollar project, which will span over nine acres and include a large luxury shopping center, two residential towers, a hotel, a wellness center, Class-A office space, and more. Phase one of Brickell City Centre has already begun, with its estimated completion date being some time in 2015. This widely anticipated development will no doubt solidify Brickell’s status as one of South Florida’s most prosperous and vibrant communities.
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