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Acqua di Parma, a leader in Italian fragrances and craftsmanship, has joined the select mix of upscale retailers from around the world at Brickell City Centre. Located on Level 1, this is the brand’s first stateside outpost and its fourth global free-standing store. Such a monumental international foray could have landed in any Miami area, but Acqua di Parma selected Brickell for its ongoing lifestyle blossoming. “Brickell City Centre is the place to be,” says CEO and President Laura Burdese. “It is contemporary, our target is here, and so far we have had [a] good public response.”
The discerning clientele is devoted to the brand’s quality; after over 100 years in business, the fragrance has remained true to its hand-blended roots. The perennial, top-selling, unisex scents are the same–timeless, passed down by generations, and for any occasion. Colonia has been the hero product since 1916; Blu Mediterraneo is reminiscent of the seaside and popular for warm seasons and climates, and Oud is unlike any other in the line-up and especially appropriate for evening outings.
The by-appointment, intimate Barbershop is an exclusive service of Acqua boutiques, offering the traditional Italian ritual of blade shaving and grooming. Another store exclusive is the Leather Collection of artisanally dyed and sewn calf and buffalo skin accessories, including cigar boxes, humidors, and travel rolls. For the home, a standard assortment meets painted Murano candles; the line’s Fruits and Flowers candles and room sprays are one-of-kind Brickell finds. Expect Acqua di Parma to host in-store events and local collaborations that speak to its signature aesthetic: “The aim is to bring Italian, refined, exclusive lifestyle into Miami; enjoy a little sun ray, scent, and dream of Italy,” says Burdese.
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