Tag Archives: Shopping

Brickell City Center Expansion

Plans for the new and improved Brickell City Centre

One of the hottest destinations in all of Miami, Brickell City Centre is set to grow even bigger and better.

Brickell City Centre is known to residents of Miami as a hub of fine dining, top of the line shopping, and endless entertainment options. As great of an attraction Brickell City Centre currently is, plans are being made for its expansion. The plan though is a longterm one and construction won’t begin for another couple of years.

Swire Properties, the project’s original developer, plans to add two brand new state of the art towers. These towers will stand 54 and 62 stories high respectively and will be connected by a unique and distinctive bridge where pedestrians can walk between properties. Both towers will consist of over 972 residential units and a three-level multifunctional retail base.

Swire will add an additional 90,000 square feet of new mall space at the former Tobacco Road property which will include over 840 parking spaces. Swire is also committed to dividing $1 million equally among the five commission districts designated for affordable housing or anti-poverty efforts.

Parking for the new towers will be in the garages that are above the ground. Most of the existing parking at Brickell City Centre is currently below ground, and One Brickell City Centre and the North Block are planned to have below-grade parking.

The projects schedule will depend on favorable market conditions, construction will not begin for another couple of years and completion would then take another three or so years.

brickell city centre

What To Expect In Brickell In April 2017

A look at what is to come in Brickell during April 2017. 

Swire Properties Inc., Simon Property Group, and Whitman Family Development have partnered with Special Olympics Florida to host the first annual Shopping Olympics at the Brickell City Centre on Saturday, April 1, 2017 (4 PM to 9 PM). Upon arrival, participants will be welcomed with a shopping passport with 20 spaces: When a purchase is made at the store designated to a space, the shopper will receive a stamp of “completion.” Shoppers who secure 20 stamps will be eligible to enter the Shopping Olympics raffle whose prizes include a one-week Norwegian vacation for two, a two-night stay at EAST, Miami, and more.  Click here for ticket information.


chef wolfgang birk area 31 miami

Chef Wolfgang Birk of Area 31.

Menu Trotting with Chef Wolfgang Birk continues in April at Area 31 with Northern Italy and the Spanish Basque Country. During the evening, chef will craft limited-edition menu offerings from the globally curated culinary regions. The four course meal is priced at $55 per person (exclusive of tax and gratuity), with an optional wine pairing available for an additional $20 per person. The Menu Trotting series will be available from Monday through Sunday on the last week of the month. Upcoming April dates and regions include:

Monday, March 27 – Sunday, April 2 – Northern Italy

Monday, April 24 – Sunday, April 30 – Basque Country/Spain

modern om meditation banner brickell city centre earth day

Modern OM is hosting a mass meditation at Brickell City Centre on Earth Day (Saturday, April 22, 2017) at 8:45 AM. In addition to raising the community vibe, specific retailers will be hosting Earth Day-related perks and activations. The day’s schedule runs as follows.

8:45 AM – 9:15 AM Doors open and tea served

9:20 AM – 10 AM Earth Day Meditation, led by Luchi Estevez and Jennifer Grace

10 AM – 11 AM Opening of Modern ŌM Popup Store

Click here to RSVP.


The Top Brickell News From March 2017

These stories shaped Brickell and Downtown Miami during the month of March. Want to jump ahead? Here’s what to expect in Brickell during April 2017. 

The largest Apple store in Florida opened inside the Brickell City Centre on March 25, 2017.

Mark your calendars: The Phillip and Patricia Frost Museum of Science celebrates its grand opening in Downtown Miami’s Museum Park on Monday, May 8, 2017.

The in-construction Panorama building–now Miami’s tallest building–caught fire on the 60th floor on March 24, 2017.

Another Ultra Music Festival has come and gone. Check out the amazing set designs on World Red Eye. (Feature image: Belvedere x Noisey: Behind the Scene” party aboard The Grand Floridian yacht docked in Downtown Miami.)

Get a look at World Resorts’ proposal to redevelop the Omni terminal. March also marked the opening of Omni Park: Follow them on Facebook for park events and updates.

omni park miami trees

Photo via Omni Park’s Facebook.







brickell city centre climate ribbon

The Apple Store Brickell City Centre Opens March 25

The rumors are true: Brickell City Centre is getting its own Apple Store and it is set to open on March 25, 2017 at 10 AM on the shopping centre’s second floor. Construction workers are onsite around the clock to get the latest tech outpost up and running: We spotted them working as late as 11 PM on March 15. The announcement is live on the Apple website.

Miami.com broke the retail news, highlighting first-time perks that the new Brickell location will offer: There will be a group of “Creative Pros,” a “Boardroom,” and “The Forum.” The overall idea is to create a hub-like experience.

Senior Market Director for Apple Retail, Enrique Atienza, explained each concept to Miami.com. Apple’s “Creative Pros” are specialists in their fields–“We have photographers, bakers, comedians, we even have a fire dancer.”– that were tapped to show shoppers how Apple products can help them maximize their businesses, passions, and endeavors. Miami.com goes on to explain Apple’s “Boardroom” and “The Forum.”

“Apple Brickell City Centre will also have the first Boardroom in the Miami. This is a spot reserved for entrepreneurs, developers and business customers to get hands-on advice and training which could potentially become a hub for downtown’s burgeoning financial sector.

Another exciting feature is The Forum, a gathering space anchored by a video wall that will host educational events for kids and teachers, sessions for tech creatives, game nights and other programming, premieres and workshops with visiting tech experts, artists and musicians.”

Apple’s presence will be the most prominent opening since Brickell City Centre’s November 2016 unveiling. Other recent debuts include Acqua di Parma and Kendra Scott. MAC, Zara, and Centrale–a three story Italian food emporium–will open by year’s end.




acqua di parma brickell city centre interior

Acqua di Parma Brings Italy’s Luxury Lifestyle To Brickell City Centre

Acqua di Parma, a leader in Italian fragrances and craftsmanship, has joined the select mix of upscale retailers from around the world at Brickell City Centre. Located on Level 1, this is the brand’s first stateside outpost and its fourth global free-standing store. Such a monumental international foray could have landed in any Miami area, but Acqua di Parma selected Brickell for its ongoing lifestyle blossoming. “Brickell City Centre is the place to be,” says CEO and President Laura Burdese. “It is contemporary, our target is here, and so far we have had [a] good public response.”


acqua di parma exterior brickell city centre

Acqua Di Parma’s exterior on Brickell City Centre’s Level 1. Courtesy photo.

The discerning clientele is devoted to the brand’s quality; after over 100 years in business, the fragrance has remained true to its hand-blended roots. The perennial, top-selling, unisex scents are the same–timeless, passed down by generations, and for any occasion. Colonia has been the hero product since 1916; Blu Mediterraneo is reminiscent of the seaside and popular for warm seasons and climates, and Oud is unlike any other in the line-up and especially appropriate for evening outings.


acqua di parma interior brickell city centre

Photo by @lipstickandpropertyvalue.

The by-appointment, intimate Barbershop is an exclusive service of Acqua boutiques, offering the traditional Italian ritual of blade shaving and grooming. Another store exclusive is the Leather Collection of artisanally dyed and sewn calf and buffalo skin accessories, including cigar boxes, humidors, and travel rolls. For the home, a standard assortment meets painted Murano candles; the line’s Fruits and Flowers candles and room sprays are one-of-kind Brickell finds. Expect Acqua di Parma to host in-store events and local collaborations that speak to its signature aesthetic: “The aim is to bring Italian, refined, exclusive lifestyle into Miami; enjoy a little sun ray, scent, and dream of Italy,” says Burdese.


acqua di parma brickell city centre handmade

Handmade bottling. Courtesy photo.





what she said fashion panel

What She Said Panel Talks Fashion At W Miami

On Tuesday, January 31, 2017, W Miami continued the What She Said panel series with Miami style blogging pioneer, The Fashion Poet/Annie Vazquez; Style Mafia founder, Simonett Pereira; and KRELWear founder, Karelle Levy. The chat was moderated by Style Out of the City founder, Elysze Held.

A big focal point on this evening was creative inspiration. Karelle looks to the woman on the street. “(I’m inspired by) the everyday person,” she explained. “I make all of my fabrics from garments collected over the years. I create according to what can be worn all the time”

Simonett expressed how experiencing New York Fashion Week nudged her into creating Style Mafia: “Being backstage opened my eyes how easy it was to start a fashion project,” she said. Since launching the ready-to-wear label she’s been featured in a slew of publications and outlets–from Refinery29 to Ocean Drive. Simonette has also embraced the growing trend of collection presentations over runway shows.

What She Said’s speakers also discussed about how to survive in such a competitive market. Simonett stated, “You have to be progressive to stay alive in the fashion market.” Karelle from added, “I take something that is old and make it new.”

what she said fashion panel

The What She Said fashion panel. (L to R): Karelle Levy, Simonett Pereira, Elysze Held, and Annie Vazquez.
Photo via W Miami.

chloe mini fray shoulder bag

Holiday Shopping Guide: Brickell City Centre

Don’t get overwhelmed by the Brickell City Centre‘s size: We’ve narrowed down the retail centre’s best holiday buys!


Kendra Scott’s latest collection features this sparking Elisa Necklace and Platinum Nail Polish Gift Set ($75). Read more about Kendra Scott’s beautiful jewelry and Brickell City Centre opening here

allsaints ikuya leather key chain

AllSaints’ leather repertoire also flaunts killer unisex key chains; the Ikuya Leather Key Fob Chain ($48) comes in tasteful tones like grey, black, prune, or stone. Read more about AllSaints’ opening at Brickell City Centre here

Take a break from the retail marathoning with Brickell City Centre’s holiday event calendar.

chloe mini fray shoulder bag

Give a lady you love an elegant new purse: We adore this classy look by Chloe from Saks Fifth Avenue. The Mini Fray Leather and Suede Shoulder Bag ($795) comes in three neutral shades.  Read more about Saks’ opening day here.

chloe sephora gift set

And why not toss in Sephora’s signature Chloe Fragrance Gift Set ($80) while you’re at it ?

Master & Dynamic MH40 Over-Ear Headphones

If technology and electronics are his best friend, give his sound experience a stylish upgrade with Master & Dynamic Leather Headphones ($400) from Saks Fifth Avenue. These bad boys feature 45mm neodymium drivers and come in four colors. Read more about Saks’ opening day here.

All featured items are also for purchase available online. 

all saints jannely espinal

AllSaints Opens at Brickell City Centre

allsaints brickell city centre jannely espinal

On November 23, 2016, AllSaints joined the legion of retailers pulsing in the heart of Brickell, inviting fashion influencers and the public to shop the British brand’s autumn and winter designs and The Capital Collection handbag line. During the evening soiree, shoppers were treated to a Stillhouse whiskey bar, Peroni beer, and beats by DJ LTENGHT.

allsaints brickell city centre jannely espinal

AllSaints blends modern urban aesthetics with touches of grunge and classic cuts, luring a culture of independent individuals. The clothing speaks to the creative soul with attitude, declared strongest through its leather jackets, neutral shirts, and road-ready boots. The store features a “Leather Bar” that showcases its signature leather jackets in a variety of shades and shapes and proclaims them as a key addition to any wardrobe. All menswear and womenswear are produced in AllSaints’ in-house workshops in East London. The same holds true for the store’s fixtures, including the iconic industrial ‘i-beam’ and front-lit sign.

allsaints brickell city centre jannely espinal

AllSaints has expanded into 22 countries, with 219 operated stores, franchises, concessions, and outlets. The brand’s Brickell City Centre opening marks its 63rd North American outpost. AllSaints is located at Brickell City Centre, 701 S. Miami Ave., on the second floor closest to Saks Fifth Avenue.

allsaints brickell city centre jannely espinal

kendra scott storefront brickell city centre

Now Open: Kendra Scott at Brickell City Centre

kendra scott store brickell city centre

The interior of the Kendra Scott store at Brickell City Centre. Photo by Jannely Espinal.

Kendra Scott joined the legion of retail outposts at the Brickell City Center on Saturday, November 12, 2016. The new location is located on Level 2, just outside of Saks Fifth Avenue. During the opening soiree, invited guests and customers had the opportunity to preview the brand’s newest fall collection with sips and sweets and a playful photo booth. Kendra Scott focuses on natural stones and custom designed shapes that speak to a classic sense of style. Bundles of bling and sparkly rings easily take purchasers from day to night while statement items and timeless pieces in mixed metals allow for layering. Kendra Scott clients have the opportunity to design personalized jewelry with their “Color Bar,” which offers an array of colors and shapes to choose from.


statement necklace kendra scott

Kendra Scott statement necklace. Photo by Jannely Espinal.

Kendra Scott’s mission is to style women while giving back to the community through her namesake company. “The truest form of success is to give back in a meaningful way,” says Scott. As her brand continues to grow, evolve, and create new trends, so does her commitment to family and philanthropy.


kendra scott nail polish

Kendra Scott nail polish and matching jewelry. Photo by Jannely Espinal.


kendra scott cashier

Kendra Scott cashier and decor. Photo by Jannely Espinal.


kendra scott store interior

The interior of Kendra Scott store. Photo by Jannely Espinal.



Brickell City Centre Is Officially Open

By Jannely Espinal and Andres Larin. 


The Brickell City Centre ribbon cutting on Thursday, November 3, 2016.

Brickell City Centre (BCC) finally opened its door to the public on November 3, 2016. The ribbon cutting included a light breakfast brunch and a curated musical set by Michaelangelo L’Acqua. Miami’s freshest shopping destination is backed by Swire Properties and Simon Malls, who have revolutionized Miami’s shopping experience with a three-level mall covering three city blocks. The 4.9 million-square-foot mixed used development also speaks to a lifestyle shift in the area via its environmentally-focused but artful design and Metromover access. Bernardo Fort-Brescia, President of Arquitectonica, touched on the project’s accessibility, “Brickell City Centre is accessible from every street that it is built on. The shopping areas are split into four open-air blocks connected by a walkway that stretches over South Miami Avenue.” The elevated climate ribbon provides a controlled weather environment covering the Centre’s length, allowing for year-round, humidity-free shopping. 


andres larin steve owens

Brickell.com founder, Andres Larin with Swire President, Steve Owens at the Brickell City Centre ribbon cutting. Photo by Jannely Espinal.

“This is a transformational project and it is transforming urban Miami,” added Stephen Owens, President of Swire. “We have carefully created a vertical shopping experience that is very urban in its design, with many firsts and many internationally recognized retailers. I feel privileged to finally share with the world what we felt was always missing in Brickell—a destination.”


saks brickell

Inside Saks. Photo by Jannely Espinal.

Saks Fifth Avenue anchored BCC’s opening, rising three floors with men’s and women’s apparel, cosmetics, and more. The men’s department, which sits on its own floor, features a leisure lounge with a bar and 65-inch TV: This is the perfect spot for football aficionados who might get brought along on an unexpected shopping trip. Women also get their fair share of love with the Saks Fifth Avenue Club, as well as the biggest collection of sunglasses outside of the Hawaii location. On BCC’s first operational day, 120% Lino, Cole Haan, and Hugo Boss were among the stores ready for shoppers. Outposts by Sephora, Pandora, and Victoria’s Secret will soon follow suit.


saks brickell

Saks men’s shoes. Photo by Jannely Espinal.

While the mall still continues to develop and fine-tune its final touches, visitors still have direct access to EAST, Miami, where savory cuisine is served Quinto La Huella. Fashion and lifestyle have taken over the Financial District with BCC’s debut, springboarding a new era for Miamians dressed in clean, progressive design.