Tag Archives: Apple

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The Apple Store Brickell City Centre Opens March 25

The rumors are true: Brickell City Centre is getting its own Apple Store and it is set to open on March 25, 2017 at 10 AM on the shopping centre’s second floor. Construction workers are onsite around the clock to get the latest tech outpost up and running: We spotted them working as late as 11 PM on March 15. The announcement is live on the Apple website.

Miami.com broke the retail news, highlighting first-time perks that the new Brickell location will offer: There will be a group of “Creative Pros,” a “Boardroom,” and “The Forum.” The overall idea is to create a hub-like experience.

Senior Market Director for Apple Retail, Enrique Atienza, explained each concept to Miami.com. Apple’s “Creative Pros” are specialists in their fields–“We have photographers, bakers, comedians, we even have a fire dancer.”– that were tapped to show shoppers how Apple products can help them maximize their businesses, passions, and endeavors. Miami.com goes on to explain Apple’s “Boardroom” and “The Forum.”

“Apple Brickell City Centre will also have the first Boardroom in the Miami. This is a spot reserved for entrepreneurs, developers and business customers to get hands-on advice and training which could potentially become a hub for downtown’s burgeoning financial sector.

Another exciting feature is The Forum, a gathering space anchored by a video wall that will host educational events for kids and teachers, sessions for tech creatives, game nights and other programming, premieres and workshops with visiting tech experts, artists and musicians.”

Apple’s presence will be the most prominent opening since Brickell City Centre’s November 2016 unveiling. Other recent debuts include Acqua di Parma and Kendra Scott. MAC, Zara, and Centrale–a three story Italian food emporium–will open by year’s end.




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Apple’s largest store in Florida set to open at Brickell City Centre


It has been rumored for a while that Apple was planning to open a store at Brickell City Centre.  As of yesterday, it’s official according to the South Florida Business Journal and the Real Deal.

Apple signed a lease with Brickell City Centre as of last week.  It’s store is set to be the largest in Florida once opened.  The booming company also has stores South Beach, Dadeland, The Falls, and Aventura.

Luxury stores will be located on the first floor while the premium and contemporary retail stores will be located on the second and third-floor levels.  Anchored by three levels of Saks Fifth Avenue, the project will have street-level access to an underground garage.  The premium and contemporary retail stores will be located on the second and third-floor levels.

The project will also consist of two condominium towers which will are set to open in the next few months.  In addition, there will be two Class A office buildings, and its East Hotel – a luxury hotel chain. The $1 billion dollar project is set to open in the fourth quarter of this year.

Other notable tenants signing in January include the following:

  • Apparel: Armani Collezioni, BDBA, Crocus, Intermix, Koko & Palenki, LIVE!, Orlebar Brown, Rhythm of Grace, REISS, SportsAction, Sundek, 120% Lino, In-Sight
  • Fashion and personal accessories: Addict, Audemars Piguet, Caudalie, Designer Eyes, Font, Italia Independent, Kendra Scott, Kreations, Leetal Kalmanson, Nars, Pandora, Richard Mille, Westime
  • Dining: American Harvest,Taco Chic, Calissons du Roy René, DAVIDsTEA, Santa Fe,Dr Smood, Häagen-Dazs, Luke’s Lobster, Big Easy Winebar & Grill
  • Arts and services: AT&T, Bojanini Art Gallery, Brickell Nail Bar, Musart, Sean Donaldson Hair